The Secrets of a Press Kit

Press kits are not just for big corporations. They are for you, the performer and musician. A press kit is like a resume of your band. It’s a collection of information and articles put together to spark interest in your music. The goal is to create a press kit that will grab the reader’s attention, create a killer impression that helps them have a visual image of you and makes them want to know more about you. It used to be that press kits were cut and dried but new technologies make it easier to present your information in a more exciting way.