THE POWER OF A PRESS KIT

Not Just For the Big Boys


Press kits are not just for big corporations. They are for you, the performer and musician. A press kit is like a resume of your band. It’s a collection of information and articles put together to spark interest in your music. The goal is to create a press kit that will grab the reader’s attention, create a killer impression that helps them have a visual image of you and makes them want to know more about you. It used to be that press kits were cut and dried but new technologies make it easier to present your information in a more exciting way. Remember the power of Kinkos.
Let’s talk about several different types of press kits. The traditional press kit is a collection of articles and information packaged in a presentation folder and sent via the mail. A digital Press Kit is more exciting and has more capabilities to show what you are really about. You can have audio and video clips for your customer to hear and see you in action. The Digital Press Kit can be put on different formats DVD, CD or down loaded from you web page. With hundreds, if not thousands, of others competing for attention from the press, you need something that will stand out from crowd. Traditional paper press kits can only accomplish so much. Digital Press Kits are cutting edge and cost-effective way to promote your music.