Business Podcasting

Business Podcasting
The explosion of podcasting as a communication channel is unprecedented. Podcasting didn't exist in April 2004. Today, more than 3,500 podcasts are available. Podcasting has received coverage in major media, including front-page stories in The New York Times and USA Today. General Motors has launched a podcast, and Volvo is sponsoring one.

Through a podcast, you can deliver radio-quality content to targeted audiences large or small. Listeners subscribe to your podcast just once; after that, the content is delivered to their computers whenever a new show is ready. Your listeners can "tune in" at their desks or take the show to go on digital media devices like an iPod. It's time-shifted radio; think of it as TiVo for your ears.

The potential is huge. Audio represents a significant channel, since research shows retention is high and the connection strong when people hear your message. If you have a popular brand, business updates, or any other content in which an audience has interest, you can justify a podcast. You can enhance your internal communications through podcasts, too.

The barriers to entry are non-existent and the cost is rock-bottom low. Your only challenge is to ensure the content fits your communication needs and the production reflects the quality of your organization.

An experienced podcaster through "For Immediate Release," a twice-weekly review of public relations and communications, Shel Holtz is uniquely positioned to help you strategize your podcast and handle the technical aspects. Call or e-mail Shel today for more information.

Created on 2005-02-26 07:02:49 by shel
Updated on 2005-03-06 08:05:51 by shel