The changing nature of the industry has taken the sting out of being a 'sellout.'
By DOUG GROSS
Associated Press
ATLANTA — He entered the rock 'n' roll pantheon as a joker, smoker and midnight toker.
But as Steve Miller sat in a gray business suit in front of 400 corporate executives, his message had more to do with knowing how to take the money and run.
'I love playing, but you can't get to the good stuff unless you keep an eye on the business,' said Miller, immediately after speaking at a business conference put on by The Hackett Group, an Atlanta-based corporate research and advisory firm.
The singer — known for hits like The Joker, Fly like an Eagle and Take the Money and Run — was part of a roster of presentations that included 'Benchmarking for Competitive Advantage' and 'Generating a Return on Compliance Efforts.'
Miller's speech underlies a truth that's become more obvious recently: Rock 'n' roll is big business and, hard-living stereotypes aside, the rockers who succeed over the long run are the ones paying attention to their finances."
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